BCB Cheers!
Ellington Hotel Berlin by night

Global Drinks Forum

“Consumer drinking and purchasing habits are changing at a rapid pace. The Global Drinks Forum is here to bring together some of the most influential leaders in our business to discuss some of the topics that face our industry today such as Marketing to millennials, the emergence of new categories, the changing role of consumer marketing vs trade marketing, product and technical advances, innovation, the craft spirits and ingredients movement, the surge of entrepreneurs, global vs local and the future of environmental challenges that can’t be ignored. This and more will be addressed. We look forward to seeing you there.” – Simon Ford, Chairman

Save the date

10th October 2016: 10:00 – 18:00 h

Get together: 19:30 h at the reception – dinner

Don’t miss the unique opportunity to network with colleagues from all over the world. It is the event of the-who-is-who of the drinks industry.

From Europe and the world

BERLIN – Germany´s capital city, a lot of different bars & international turnstile of the drinks industry. Berlin is well-known for its cultural diversity and to be different from other typical cities. It is the best meeting point for international brand owners, bar owners and startup companies to connect exchange and discuss the future development in the drinks industry, to establish successfully a brand new product or a behind-the-scenes special from famous bar owners like Jonathan Downey.

Simon Ford

“A collection of some of the greatest business minds in the spirits and drink industry will come together to discuss the future of drinking trends around the World and will come away with ideas on how we can push our industry forward.” – Simon Ford Chairman

Jonathan Downey

“Finally! A forum for our industry; a place to debate the many and varied challenges and opportunities, successes and failures of this brilliant business we all work in.” – Jonathan Downey

About Us

The team behind Global Drinks Forum brings with them a wealth of experience in the drinks industry and event organisation, from bartending to publishing, events to brand management and marketing. Jens Hasenbein (BCB & Mixology), Bastian Heuser (BCB & Small Big Brands), Andy Bishop (London & Moscow Bar Show) have dedicated their careers to the drinks industry, and, after travelling the world attending, and organising many events, felt the time was right to launch something not for bartenders, but for those behind the brands. Petra Lassahn, Director of new Bar Convent Berlin owners Reed Exhibitions Deutschland GmbH complete the line-up bringing a wealth of experience in the world of events.

Bar Convent Berlin

There is another event you do not have to miss in Berlin. It is the Bar Convent Berlin. We will organise a shuttle for you, thus you can get easily from one event to another without losing time. It is included in your ticket. You have three days time to spend an unforgettable stay in Berlin. There is no other place in the world as Berlin where you can learn and meet so much about the drinks industry and bar scenery. 2016 is the 10th years anniversary of the Bar Convent Berlin and it is a MUST to have look at the “International Bar and Beverage Trade Show”. Over 200 Exhibitors from every continent are there to present their products to an audience full of brand owners, bartenders and everyone who is connected or interested in the bar scenery. 


BCB Bar example







Mixology Magazine – One of our Media Partners:

The German bar culture magazine was founded in 2002 by Helmut Adam and Jens Hasenbein. Their intention was to write a magazine about the bar scenery and drinks industry because there was a lack of information. Apart from the magazine itself they organise the competition “MADE in GSA” (Germany, Switzerland and Austria) to support national and regional products and also the Mixology Bar Awards to honor the bar industry in various categories. Furthermore “Mixology” is official media partner of the Bar Convent Berlin, one of the world leading trade show about the bar scenery and drinks industry. An annual event for everyone who is related to this industry and attracts thousands of visitors across the globe. Moreover Mixology publishes the Mixology Bar Guide together with “Tre Torri” Publishing every year to present collective and extraordinary bars and the newest drinks.  Today it is available as a print and digital edition every two month and it is subscribed by 9,000 readers in Germany, Switzerland and Austria, e.g. bartenders, bar owners, beverage industry and even drink lovers.


Are you interested to be a sponsor for the Global Drinks Forum? There are various of options to be a sponsor.