THE SUSTAINBILITY DEATH SENTENCE: LESS MARKETING AND MORE POSITIVE ACTION
Iain Griffiths & Kelsey Ramage, Trash Tiki
“As the industry hops from one trend to the next, we lie smack bang in the middle of an awakening of our environmental consciousness. Though with many companies letting the marketing department run wild and “green wash” their business, it’s time the industry stands still for a minute acknowledges this movement as a chance to create better standards and practises that will last lifetimes, not just a flash in the pan moment destined to be put on the shelf along side molecular mixology, et. al.
With a globally touring platform that has eschewed typical brand involvement, Trash Tiki will talk about how bartender and brand alike can ensure that with a few simple decisions, the positive actions of our community right now will continue to be felt for decades to come.”