Adrian D. Parker, Vice President, Marketing, Patrón Spirits Company
Adrian D. Parker leads the global brand experience for Patrón Tequila, leveraging content, social media, events, public relations and trade education to drive demand for the #1 ultra-premium tequila in the world. Previously, Adrian was Global Head of Social and Mobile Media for Intuit’s QuickBooks and TurboTax professional software division. He also served as Director of Social Media and Digital Strategy at RadioShack Corporation where he led the company-wide customer engagement strategy.
Adrian’s agency and client side experience has produced successful programs for Foot Locker, ESPN, Nike, adidas, Liz Claiborne and Body Shop among others. Named one of the top Digital Marketers of The Year by Crain’s Magazine in 2013, Adrian also accepted a Forrester Research Groundswell award as recognition for top-performing B2C digital campaigns in 2011. He has been honored by “Black Enterprise” magazine, “The Network Journal” and INROADS for his bold marketing strategies that helped transform American business.