Arne Koefoed, Founder and Head of Ideas at WINK
Event, experience, and environment designer, hippie, hooligan, tactile storyteller and experience architect on a mission to celebrate life, bring rapture, and make the world all right for a while and transforming the temporary nature of an event into an unforgettable “now”.
As a fashion student with a lust for life and a raw talent for partying, Arne threw his first rave with the apt title Exhibit A in the late 80s – the infatuation was instantaneous. The unique mayhem of subculture, music, art, hospitality and zeitgeist was irresistible and proved to be contagious. At that time, Arne truly felt he had discovered an art form that was, by its very nature, interactive, immediate, interdisciplinary, hip-and-happening, disruptive, and most of all, loads of fun!
30 years later, Arne remains true to his original flavor. His ambition to spread his “Feel Good” mission on a global scale is limitless. At the same time, the effectiveness and necessity of live experiential marketing, combined with tactile “brand” storytelling as strategy, has been embraced on a global scale. And WINK as an original trailblazer is riding the wave! WINK is an experiential marketing agency with offices in Amsterdam and New York, committed to creating memorable moments through real experiences, events, and environments for bold brands. Rooted in the Netherlands in the wild and wonderful 90s. Born from multicolored acid parties in squatted warehouses, fresh festival experiences,
and experimental fashion-shows. Innovators of the global event industry and claiming the zeitgeist, amplifying brands with authenticity, beauty, and magic – Enabling brands to touch and engage people by building immersive worlds and sharing tactile stories.
“The Aim of the Game is to Feel Real Good!”